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Allison Butula, Herschel’s Social Media Manager expounds on Herschel’s marketing strategy, noting that the company “[doesn’t] buy traditional media advertisements, so when we are releasing a new product line or partnership it’s all done online through our social networks and media partners.” Butula elaborates that the approach Herschel uses is to share stories from real individuals as its main tactic in spreading brand awareness rather than using calls-to-action such as ‘shop’ and ‘buy’

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His birthplace of Örnsköldsvik combined rolling hills, deep forests and sheltered coastline

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